Profit and profit margin
Monthly profit = revenue − per-sale costs − monthly overheads.
Profit margin = profit ÷ revenue × 100. The amount left before overheads is your contribution.
This assumes the same price, cost per order and monthly overheads at each volume.
| Cost | Actual | Your target (%) |
|---|---|---|
| Ingredients | —— | |
| Labour | —— | |
| Delivery | —— | |
| Packaging | —— | |
| Payment fees | —— |
Example targets.
Existing-kitchen profit excludes shared overheads.
| At your current sales | Full business | Existing kitchen |
|---|---|---|
| Monthly profit | — | — |
| Annual profit | — | — |
| Profit margin | — | — |
Monthly profit = revenue − per-sale costs − monthly overheads.
Profit margin = profit ÷ revenue × 100. The amount left before overheads is your contribution.
Include lids, labels and bags in packaging, and preparation, cooking and packing in labour. Add the owner’s kitchen time if you want to allow for replacement staff.
Overheads include rent, utilities, equipment, cleaning, accounting, marketing, software and admin. Count each expense once.
Use our food cost calculator to work out ingredients per meal from your recipe and supplier prices.
Monthly break-even orders = monthly overheads ÷ contribution per order. Divide by 52 ÷ 12 for orders per week, or by your operating days for customers per day. Round up to a whole sale.
If each order loses money before overheads, more sales cannot produce a profit at the same price and costs.
Imagine selling 100 bundles a week, with 10 meals in every bundle, at $12 per meal. Each meal uses $4 of ingredients, $0.80 of packaging and $1.50 of labour. One delivery costs $5 per bundle, payment fees are 3%, and monthly overheads are $4,000.
Each bundle leaves $120 − $71.60 = $48.40 before overheads.
Illustrative example.
Your menu, delivery model and overheads determine the margin you need. Work backwards from your required profit to the price and sales volume that support it.
Profit margin is profit divided by revenue, multiplied by 100. Markup is the amount above cost divided by cost, multiplied by 100. If a meal sells for $10 and its total allocated cost is $8, the $2 profit is a 20% margin and a 25% markup.
Tax is excluded. Include the owner’s production time in labour and separate management pay in overheads. Count the same time once.
Bank balance also reflects payment timing, stock and equipment purchases, loan repayments, owner drawings and tax. These do not all match the expenses in an average month’s profit.
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Weekly bundles count orders, not individual meals. Daily plans count customers served each operating day.
Use the average number of meals in one bundle or one customer’s daily plan.
Daily plans use your operating days per month. Weekly bundles use 52 ÷ 12 weeks per month.
Use the price after discounts, excluding sales tax. Include any delivery charge in the average order price.
Average the ingredient costs across your menu and add any waste allowance. The food-cost calculator totals ingredients for one meal; it does not add waste.
Include the container, lid, label and a share of bags or insulation.
Include courier charges, or driver time, fuel and vehicle costs. Set drops to 0 for pickup.
Use 1 for one delivery per bundle or customer-day, 0 for pickup, or a higher number for split deliveries.
Total payment fees ÷ revenue × 100. Include fixed transaction charges in the total fees.
Include prep, cooking, packing and employer costs. Add the owner’s production time to model replacement staff. Do not also count it in overheads.
Total worker-minutes ÷ meals produced. Two people working 60 minutes on 100 meals use 1.2 minutes per meal. Count kitchen and packing time once.
Only the selected method is used. Exclude costs already counted per meal, delivery or payment.
This compares the whole bundle or daily plan with one local meal. It does not calculate a profitable selling price.
Include only extra costs for the meal-prep operation. Keep production labour in its own fields. Shared overheads still need to be covered elsewhere.